Over the past years, business promotions have undergone various transformations. To keep up with the constant changes, it was somehow inevitable and necessary for the business entrepreneurs to regularly experiment with new features in business promotions. However, a major breakthrough was introduced during 1994 when the concept of internet marketing or advertising became available to various business entrepreneurs across the globe. Undeniably, the very concept changed the way people perceived business promotions. It took business promotions to an unprecedented level overnight.
According to recent surveys, an article quoted, “the business of internet advertising has fetched benefits of over $300 billion and expected to bring more than $5 billion in the coming future.” The concept of internet advertising has smartly undergone changes lately in context to current requirements. It was inevitable considering the pace of development in the past decade. As proven in an appreciated article lately, “the focus of internet advertising has been shifted drastically from mere traffic to information.”
When it comes to online advertising and traditional media advertising, people are bound to distract themselves over simple conceptions. The concepts of internet advertising are comprised of three prime features that categorize them into relatively different sections. These prime features of internet advertising are user control/Self Selection, Interactivity/Direct Response, and the possibilities of measurements (qt. in Overview of Online Advertising Models).
These three effective and unique features of internet advertising make them distinctive over traditional concepts of media advertising. Undoubtedly, the concept of internet advertising is the one of the most trusted ways for worldwide business promotion.