Growing demand of Pay per click advertising
PPC is the seventh on list of the most effective SEO strategies, and continues to gain momentum as a leading marketing strategy. There is an increasing demand for pay per click advertising as it is a very low cost form of advertising that guarantees a specific number of customers will visit your website. For small budget, this is the best form of advertising. It implements an affiliate model that provides purchase opportunities wherever people may be surfing. It offers financial incentives to affiliate partner sites. If the affiliate is unable to generate sales, it represents no cost to the merchant. Content sites generally charge a fixed price per click rather than use bidding system. Advertisers bid n keyword phrases relevant to their target market.
PPC advertising is an Internet advertising model used on websites, where advertisers pay their host only when ad is clicked. Websites, which utilize PPC ads, will display an ad when key word query matches an advertisers keyword list or when a content site displays relevant content. Such ads are sponsored links or ads, and appear adjacent to or above organic search results on search engine result pages. A well-researched methodology is followed to put enhanced keywords for the campaign.
The companies want to explore how to get best value out of their PPC budget, claiming that optimizing their website’s landing page is the optimum way to achieve their goal.
By focusing attention on the landing page optimization, the page PPC traffic is sent to will be structured so effectively that a visit to website will turn into lead, and a lead will turn to sale.