The Notorious Internet Advertising Modules
The discussion of the concept of internet advertising has happened frequently, making acknowledgement of the subsequent features of internet advertising modules in detail inevitable. Pay-Per-View was one of the most talked about features of internet advertising module that reeled under its share of controversies.
The concept of Pay-Per-View advertising has been derived from traditional media advertising. As mentioned in the article ‘Overview of Online Advertising Models’ written collaboratively by Ming Chow, Dee Jurilla, Julia Lim, Kati Wojciehowski, Debra Woog, “the concept of internet advertising is entirely about the exchange of information for value which has found difficulties lately for its execution.” Pay-Per-View can be generally described into two prime aspects such as service for advertising and money for advertising (qt. in ‘Overview of Online Advertising Models’).
The ‘service for advertising’ model is highly acknowledged by their websites. The companies facilitating these types of advertising module are on the side of benefits as the services opted by the customers have nonverbal-agreements which are rather pushed (qt. in ‘Overview of Online Advertising Models’). Many companies opting to such types of advertising modules have their source of revenues based on these advertising modules. As quoted in the article ‘Overview of Online Advertising Models’, “Advertisements are delivered through the e-mail interface that Juno provides, and are prominently displayed while the e-mail subscriber is reading, writing, sending and receiving e-mail messages. Upon registering for Juno’s services, the user is prompted for demographic and personal information. With this information, Juno hopes to provide more value to their advertisers by allowing them to target the people who will be more likely to purchase their advertisers’ products/services.”
Another integral tool for internet advertising is referred to as ‘money for advertising’ which is infamous for its association with CyberGold (qt. in ‘Overview of Online Advertising Models’). CyberGold is believed to have represented newer aspects of interaction between consumers and the clients in the past. It helps entrepreneurs to pay for user’s time and attention spent. The site has CyberGold coins which upon getting clicked offer information. After completion, the site offers CyberGold coins which can further be redeemed for US currency (qt. in ‘Overview of Online Advertising Models’).