I have worked with Tod Cunningham since January 2009 as his Account Manager at Google. Our team’s role with him has been assisting him with managing the online advertising accounts for his clients.
Tod has been working with the Google AdWords for more than 7 years and is adept with the various features and tools available. Three areas in which Tod shines are in his proficiency with AdWords, his focus on tracking metrics and his willingness to try new approaches.
Tod is very savvy when it comes to navigating the ever changing landscape of online advertising. He is always willing to experiment with new products and innovate on the way that he is utilizing Google tools. I have worked with Tod as he creates new strategies and utilizes a variety of Google products (both paid and free) to drive traffic for clients.
Tod is focused not only on driving traffic to his client’s web site by using AdWords and other means, but ensuring that the traffic is converting. He is proficient with a third-party call tracking program that tracks phone calls based on what paid or non-paid keyword brought a prospective client to the website to make a call. Tod rigorously analyses this data to make informed decisions about which keywords to invest in and which ones to eliminate. I have worked with him to analyze this data, and as his account manager I truly appreciated the amount of insight that is provides. Tod is able to effectively adjust and manage campaigns for long-term success based on the information provided by the tools he uses along with AdWords.
In the time that I have worked with Tod we have tried a number of new strategies, ranging from new keyword tools to building up brand presence on YouTube. Tod strives to be at the forefront of online advertising, and is very quick to learn about and implement new products that would benefit his client.
Tod’s proficiency with Google AdWords, his willingness to experiment with new strategies and his focus on data driven results makes him a pleasure to work with and an asset to any of his clients.
Account Manager, Google AdWords
Tod Cunningham was referred to my office in the summer of 2002 via a contact within the Faith Based Initiative at the Department of Justice. Desiring to know more about the healthcare industry, the impact of our treatment approaches within the community of faith and the marketing approaches utilized by our company, we quickly entered into dialogue, exchanging ideas, experiences and vision. That stimulating dialogue soon resulted in his employment as director of marketing with our company.
For the five years subsequent, I worked alongside Tod as he and his digital marketing strategies revolutionized our organization and sky-rocketed our sales growth. I was soon to realize that his skills and interests far exceeded the typical role expected in an IT department or within an internet marketing setting. Being the curious innovator, Tod’s creative hand touched every aspect of our marketing program and revolutionized all forms of communication within the company, with our current clients and with the national consumer pool. Tod’s inquisitive mind brought into the department a steady stream of innovative alternatives that, with each application, generated more consumer traffic and garnered more sales volume. Soon Tod’s marketing models and sales achievements drew interest in the industry at large and today his counsel is sought by the most esteemed in the trade.
As an engineer, he is brilliant, as a marketing artist, his talents abound and as a leader and team player, Tod’s sincerity, passion and integrity go before him. I am pleased to know him both as an accomplished professional and a trusted and valued friend.
Very sincerely yours,
Pacific Hills Treatment Centers, Inc.
Tod Cunningham and I have worked together since May of 2008. Tod was the Marketing Director for Pacific Hills Treatment Center when I first contacted him. After several conversations with Tod, he contracted the services I provide from ReachLocal to assist his advertising efforts with Pacific Hills Treatment Center. Tod was not only my most knowledgeable client about the digital marketing space but also one who always strived and encouraged me to provide the highest level of service possible and outstanding results.
Over all the years that I have worked with Tod, he has always been the most results driven client I have been associated with. His abilities and knowledge with Google analytics as well as other tracking software allowed him to effectively make recommendations that would always be in the best interest of the client and improving the results of their campaigns. Between Tod’s knowledge of the space, his keen foresight to attain new technologies to help improve ROI for his clients and his attention to detail, I consider it a privilege to have been able to work with him over the years.
Mr. Todd Cunningham has been a friend and business peer of mine for the last eight years. During this period I have watched and admired many of his achievements.
Mr. Cunningham stood out in our local business community because of his exceptional talent as an Internet marketer. Mr. Cunningham developed strategies and implemented approaches to Internet marking that were clearly “outside-the-box” thinking wise or required effort that most marketers were not capable of or simple didn’t want to work that hard. In the end, Mr. Cunningham and the company he worked for Pacific Hills (Pachills) thrived.
Mr. Cunningham was frequently asked by Google to come and speak at their events in Palo Alto, California to share his knowledge and skill in how to get the most out of Google AdWords.
Mr. Cunningham consistently met Pachills client monthly census requirement of 50+ clients and was instrumental in putting the company on a very profitable trajectory during his tenure.
Mr. Cunningham has assisted me in several projects over the years and I have come to depend on his counsel when needed.
What I personally like about Todd, is his passion for producing positive results and his willingness to go to lengths others would not consider. Any business desiring exceptional results would greatly benefit from Mr. Cunningham’s knowledge and expertise.
If you have further questions regarding Mr. Cunningham, please feel to contact me directly.
Managing Member, Whole Life Recovery
For the past several years, Tod Cunningham has provide consultation, management, and strategy in Internet marketing for our company, including Pay-Per-Click and Search Engine Optimization. Additionally, he has helped us implement call tracking systems and strategies to increase our sales call volume.
He is the most knowledgeable consultant we have ever found in the Internet marketing and sales process management. Tod is continually gaining education and exposure in these areas. Tod’s expertise in marketing combined with the strategies he implements to remain at the forefront of the marketplace has been invaluable to us.
Through his knowledge and strategies, Tod has enabled us to increase our sales volume by two fold, in addition to significantly increasing our lead quality.
Finally, and perhaps most important to us, Tod is unwavering in his honesty and integrity. We trust him, completely, to direct our marketing efforts in whatever direction he determines and with whatever budget he deems necessary and appropriate to accomplish our goals. We do not ever question his desire to keep our best interest at the forefront.
We highly endorse and recommend Tod and are fortunate to associate with him.
Miramar Recovery Centers
Conrad F. Vernon
I have known and worked with Tod Cunningham since 1998.
Tod provides strong leadership and technical knowledge. Tod has the rare ability to effectively communicate technical matters to non-technical staff while driving vision with the development team. He is motivated and hardworking. He meets and exceeds expectations.
Tod has a successful track record of managing processes, managing large teams (50+ employees) and making strategic decisions within a very large, very quickly evolving business and technical operations environment. He has a strong business sense, demand for excellence, and keen focus on analytical processes.
Tod has demonstrated a creative approach to solving business issues. He brings a strong sense and ability to drive revenue with the use of online sales and marketing strategies. I am pleased to highly recommend Tod for future business opportunities.
Conrad F. Vernon
Greenbridge International, Inc.