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In a lot of cases, clients have a fair of amount of resources that you as an SEM can take advantage of. Here’s a sampling of questions to ask that can uncover those:
Do you have access to a company email address?
Do you have access to Google Analytics?
Do you have access to Google Webmaster Tools?
Do you use call-tracking numbers in any of your online marketing efforts? If so, please specify the number(s)?
Do you use landing pages and AB testing and how do you use them?
Do you have any in-house or contracted web developers? Designers?
Are you in the process of making any changes to the website?
Can we have access to executives for questions & interviews?
Do you have any available budget for linking initiatives such as sponsorships & content assets (i.e. graphics, videos, white papers, etc.)?
What organizations or associations are you a part of?
What businesses/consultants have you contracted with in the past?
Is your company involved with in anyway any charities or non-profits?
Are you working with a PR agency?
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