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Over the past years, business promotions have undergone various transformations. To keep up with the constant changes, it was somehow inevitable and necessary for the business entrepreneurs to regularly experiment with new features in business promotions. However, a major breakthrough was introduced during 1994 when the concept of internet marketing or advertising became available to various business entrepreneurs across the globe. Undeniably, the very concept changed the way people perceived business promotions. It took business promotions to an unprecedented level overnight.
According to recent surveys, an article quoted, “the business of internet advertising has fetched benefits of over $300 billion and expected to bring more than $5 billion in the coming future.” The concept of internet advertising has smartly undergone changes lately in context to current requirements. It was inevitable considering the pace of development in the past decade. As proven in an appreciated article lately, “the focus of internet advertising has been shifted drastically from mere traffic to information.”
When it comes to online advertising and traditional media advertising, people are bound to distract themselves over simple conceptions. The concepts of internet advertising are comprised of three prime features that categorize them into relatively different sections. These prime features of internet advertising are user control/Self Selection, Interactivity/Direct Response, and the possibilities of measurements (qt. in Overview of Online Advertising Models).
These three effective and unique features of internet advertising make them distinctive over traditional concepts of media advertising. Undoubtedly, the concept of internet advertising is the one of the most trusted ways for worldwide business promotion.
Having discussed the concept of internet advertising on various occasions, it becomes inevitable to acknowledge other subsequent features of internet advertising modules in detail. Pay-Per-View was one of the most talked about features of internet advertising module that reeled under its share of controversies.
The concept of Pay-Per-View advertising has been derived from traditional media advertising. As mentioned in the article ‘Overview of Online Advertising Models’ written collaboratively by Ming Chow, Dee Jurilla, Julia Lim, Kati Wojciehowski, Debra Woog, “the concept of internet advertising is entirely about the exchange of information for value which has found difficulties lately for its execution.” Pay-Per-View can be generally described into two prime aspects such as service for advertising and money for advertising (qt. in ‘Overview of Online Advertising Models’).
The ‘service for advertising’ model is highly acknowledged by their websites. The companies facilitating these types of advertising module are on the side of benefits as the services opted by the customers have nonverbal-agreements which are rather pushed (qt. in ‘Overview of Online Advertising Models’). Many companies opting to such types of advertising modules have their source of revenues based on these advertising modules. As quoted in the article ‘Overview of Online Advertising Models’, “Advertisements are delivered through the e-mail interface that Juno provides, and are prominently displayed while the e-mail subscriber is reading, writing, sending and receiving e-mail messages. Upon registering for Juno’s services, the user is prompted for demographic and personal information. With this information, Juno hopes to provide more value to their advertisers by allowing them to target the people who will be more likely to purchase their advertisers’ products/services.”
Another integral tool for internet advertising is referred to as ‘money for advertising’ which is infamous for its association with CyberGold (qt. in ‘Overview of Online Advertising Models’). CyberGold is believed to have represented newer aspects of interaction between consumers and the clients in the past. It helps entrepreneurs to pay for user’s time and attention spent. The site has CyberGold coins which upon getting clicked offer information. After completion, the site offers CyberGold coins which can further be redeemed for US currency (qt. in ‘Overview of Online Advertising Models’).