Pay Per Click

Pay Per Click or PPC is an Internet advertising model used on websites in which advertisers pay their hosts only when their add is clicked. With search engines, advertisers typically bid on keywords or keyword phrases relevant to their target audience. PPC provides purchase opportunities whenever people may be surfing.
At Consumer’s Interest Inc., our versatile and dedicated search marketing team creates competent PPC campaigns for our clients. As websites that utilize PPC display an advertisement when a keyword enquiry matches the keyword listed by the advertiser or when a content site displays relevant content, we employ a well-researched methodology to chart enhanced keywords for our PPC campaign.

With advanced PPC management software at our disposal, we introduce changes to an already existing PPC campaign or launch a new one. As part of our PPC policy, we integrate PPC advertising with natural search engine optimization, as a result of which, we make sure the PPC posted by our client appear as a sponsored link or sponsored ad at relevant search engine result pages or adjacent or above organic results

At Consumers’ Interest Inc., a typical PPC campaign project or strategy includes the following:

• Keyword Selection: At the very first stage, we select an initial set of keywords to strategically position your PPC campaign and address the target market. For this we bring our brand-building knowledge into the forefront and invest your PPC campaign with a unique identity keeping in mind your chief brand value. Once the preliminary set of keywords is ready you can safely launch your PPC campaign.
• Keyword Culturing: After studying the first wake of response for the preliminary keywords posted, we conduct a second round of keyword research, in which we mainly hone the new keywords to adapt to your brand and give it the best positioning.
• Bidding Tests: The search marketing team conducts tests on keywords that you are bidding to understand different positional values within the search results at different bid prices and at different times. Based on the results changes are then incorporated into the existing PPC campaign.
• Click through Rate (CTR) & Quality Score: Through our unique CTR study, which is a percentage figure of the number of clicks on your ad, compared to how many times the ad was presented to users we determine a quality score for your campaign. The result is not only a competitive analysis of your PPC campaign but a measure to check that your money is not misplaced.

 

 

Contact us for a FREE assessment of your Website Designing or Internet Marketing requirements or e-mail us at mail:info@ciint.com