Pay Per Click (PPC) is an Internet advertising model used on websites in which advertisers pay their hosts only when their ad is clicked. With search engines, advertisers typically bid on keywords or keyword phrases relevant to their target audience. PPC provides purchase opportunities whenever people may be surfing the web.
At Consumer’s Interest Inc., our versatile and dedicated search marketing team creates competent PPC campaigns for our clients. As websites display advertisements, whether by matching keyword inquiries or displaying relevant content, we employ well-researched methods to chart enhanced keywords for our clients’ PPC campaigns.
With advanced software at our disposal, we can introduce changes to an already existing campaign or launch a new one. As part of our policy, we integrate PPC advertising with natural search engine optimization. As a result, we make sure the PPC posted by our client appears as a sponsored link or ad at the relevant search engine result pages or adjacent or above organic results.
At Consumers’ Interest Inc., a typical PPC project or strategy includes the following:
- Keyword Selection: We select an initial set of keywords to strategically position our clients’ PPC campaigns and address their target markets. For this, we bring our brand-building knowledge into the forefront and invest our clients’ PPC campaigns with unique identities, keeping in mind their chief brand values. Once the preliminary set of keywords is ready, our clients can safely launch their PPC campaigns.
- Keyword Culturing: After studying the first wake of response for the preliminary keywords posted, we conduct a second round of keyword research in which we make the keywords so they can adapt to our clients’ brands and give them the best positioning possible.
- Bidding Tests: Our search marketing team conducts tests on keywords that clients are bidding on to understand different positional values within the search results at different bid prices and at different times. Changes are then incorporated into the existing PPC campaign based on the results.
- Click through Rate (CTR) & Quality Score: Through our unique CTR study, which is a percentage figure of the number of clicks on our clients’ ads compared to how many times their ads were presented to users, we determine a quality score for our clients’ campaigns. The result is not only a competitive analysis of your PPC campaign, but a measure to check that our clients’ money is not misplaced.