Daniella
Daniella
I have worked with Tod Cunningham since January 2009 as his Account Manager at Google. Our team’s role with him has been assisting him with managing the online advertising accounts for his clients.
Tod has been working with the Google AdWords for more than 7 years and is adept with the various features and tools available. Three areas in which Tod shines are in his proficiency with AdWords, his focus on tracking metrics and his willingness to try new approaches.
Tod is very savvy when it comes to navigating the ever changing landscape of online advertising. He is always willing to experiment with new products and innovate on the way that he is utilizing Google tools. I have worked with Tod as he creates new strategies and utilizes a variety of Google products (both paid and free) to drive traffic for clients.
Tod is focused not only on driving traffic to his client’s web site by using AdWords and other means, but ensuring that the traffic is converting. He is proficient with a third-party call tracking program that tracks phone calls based on what paid or non-paid keyword brought a prospective client to the website to make a call. Tod rigorously analyses this data to make informed decisions about which keywords to invest in and which ones to eliminate. I have worked with him to analyze this data, and as his account manager I truly appreciated the amount of insight that is provides. Tod is able to effectively adjust and manage campaigns for long-term success based on the information provided by the tools he uses along with AdWords.
In the time that I have worked with Tod we have tried a number of new strategies, ranging from new keyword tools to building up brand presence on YouTube. Tod strives to be at the forefront of online advertising, and is very quick to learn about and implement new products that would benefit his client.
Tod’s proficiency with Google AdWords, his willingness to experiment with new strategies and his focus on data driven results makes him a pleasure to work with and an asset to any of his clients.
Sincerely,
Daniella
Account Manager, Google AdWordsConsumers' Interest
2015-07-24T19:50:37+00:00
http://www.ciint.com/blog/praise/google-adwords/