Role of page title and meta description in Search engine optimization
What do you understand by Search Engine Optimization? It is all about making sure your website gains the required visibility and web traffic. SEO also refers to attaining an effective ranking for the website. And how do we do so? The methodology used for SEO includes a careful study of how and what kind of competitive words are to be used, use of meta tags and placement of the keywords in the right place through the content. These are known as on page optimization methods. The off page optimization methods are blogging, submission of content and link building. If you have a good understanding of the algorithms that are at the base of the search engines with knowledge of an organic search engine, then you can not only create an efficient web strategy, but you can also achieve the primary rankings for your website.
The meta tags are referred to as meta description tag. This tag is not visible to the users. The main purpose of the meta tag is to provide the required information to the users. The meta tag provides a direction to the search engines, because like you, even the different search engines would like to know what your website is all about. If the content of the page revolves around one topic, then you can easily figure out a unique page title along with a meta description. The search engines then can easily identify the key phrases.
A tip for writing a description or a title – Like you, even search engines are on the lookout for clues that will help them identify the context of the particular page. Obvious enough, you and the search engine, in the end, are looking for the same – clarity. Search engines, however, unlike us, do not have any feelings and hence tend to look for phrases and words to show them the way.
The internet is loaded with millions of websites that cater to different needs of different customers. The websites target different sections of customers and clients. To fulfill the needs of a business requirement or an individual, every website will have to have its own, unique and niche strategy.
The ranking of a website in search engines is dependent on its page title and Meta description. But unfortunately, a lot of website developers and designers fail to come up with the right title. The page title should revolve around what you, as any other person, would enter into the search engine while making a search. For example, if you are looking for a dance school, you will put the same in the search box, unless you are looking for a particular school. In this case, the page title of the website needs to be dance school, so it shows up on the list, when a search is made.
Hiring a professional company that has the knowledge about the working of techniques for SEO can help you in the long run. They will help you develop a strategy which will help in the increment of your ROI.